Why Coachmakers? We specialise in the delivery of sport, education, apprenticeships and work-based learning for the sport, active leisure, health and well-being sector. The Need Breaking the damaging cycle of Adverse Childhood Experiences (ACEs) is at the core of everything we do. From our experience of using the power of sport to enable positive social change, we believe the relationship between a coach and young person has the potential to create opportunities and inspire positive change and achievement. Therefore, by developing the best coaches and equipping them with the tools, understanding and experience, we are building a future workforce capable of inspiring a healthier and more active nation. Our strategic objective We aim to train 1000 coaches between August 2017 and July 2022. Our values We are incredibly passionate about achieving our vision, but the way we achieve it is more important to us. These values represent our culture and guide our decision-making process: Integrity: ‘The right thing, the right way’ Courage:‘Be the change you want to see' Inspiration: ‘Our ambition is to inspire’ Quality: ‘Don’t be good, be great’ Success: ’We succeed when you do’ Collaboration 'stronger together' Our impact We measure our impact against the five key performance indicators below.